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A New York state-based company has announced it will be adding genetic material to some high-end products. / ~5 K B' O) D$ a$ k
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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5 D1 p$ O9 _3 ]; t" e! \3 `The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. 4 i) u& J) u4 a/ \
O5 l9 J. V& `; ^"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 9 i& F5 h; I6 c y, H
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. + E, \8 n) [5 [. f$ `0 l
1 p6 o/ f9 c; J2 g/ d7 C2 H" zApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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