鲜花( 0) 鸡蛋( 0)
|
Now this sounds like a fun and illuminating media event:
" L; x0 B- n+ D+ b2 }
* K0 N: ^+ [, u% l9 Q7 }2 mTORONTO, April 13 /CNW/ - With Canada’s real estate market slowing over the past year and mortgage rates near record lows - sellers and buyers are looking for answers on what moves they should be making. Media are invited to discuss the real estate environment with an expert panel:' p9 q: t5 V6 W* `6 f
% s, y* C- Q6 Y. f A- d
<<3 L: v' q* k% f/ i& q: h+ I# I
- Is the market opening doors for first-time homebuyers?
9 k$ d1 }. ~0 O; b; T6 K4 R- Is now the right time to buy or will prices continue to fall?
4 X# J6 P Q0 K9 o( A- What trends are appearing in the market?0 X( y; P8 Z7 c' b7 [
- Where is the housing market heading?
5 y; ~0 ^! `; T# g2 R1 y D
6 d- X. f. v' L9 m* HWHAT: Bank of Montreal Real Estate Panel1 F0 v I/ [4 R4 r. v6 k
7 i8 ]. m" d* q! g3 A1 u' E5 T$ d; ~WHO: John Turner, Director, Mortgages, BMO (moderator)
; A; V7 g9 O: e7 g; ~, G0 uSal Guatieri, Senior Economist, BMO3 G2 S% \1 w" F1 n! G# J) e
Brad Lamb, Brad J. Lamb Realty Inc., R& w, y+ J! w9 {1 Y' I1 S! [ d, G: m: e
Donald Lawby, President and COO, Century 21 Canada0 d& m f) }1 u
Phil Soper, President and COO, Brookfield Real Estate Services- F$ U/ z R9 r# w
6 J0 k7 P# o# C" _/ M2 Z8 U9 d
WHEN: Tuesday, April, 14, 2009 8:30a.m. - 10:30a.m. (light breakfast provided)* {% Q- ~4 T j2 S2 {* V- R2 a/ b
7 r. l4 A# M* D; m- L$ N: q
Sadly, I’d predict the media benches will in fact be full Tuesday morning at Hotel Le Germain there on Mercer Street in downtown Toronto. Swallowing propaganda (along with those fabulous croissants) as news content, reporters will filter back to their recession-wracked outlets to file copy.
9 h, P" ~; k& x: _+ l
* t& X t3 ~$ X- \+ _/ p B& KAmong the headlines:
% F6 K( p' n4 b% x
2 {. {; {& t* N, S) h0 H* First-time buyers can’t resist cheap rates, bargain prices (Globe)" a" _. {0 M8 i9 H# p5 ~9 B
* Economists predict stable housing markets (Star)
7 | D( i) G0 d, a( \6 z; }4 a* Despite unemployment, recession, real estate rising (Post)
' L* I$ E9 C2 A) I3 y- S6 p* Homes grow a set! (Sun)
6 O. [8 o, w. t! m8 a$ e I1 O; i. R- \, e" U v
This is called ‘marketing’, not news. Two executives from one of the country’s biggest mortgage lenders. Toronto’s condo king, in the middle of flogging a new project. And the heads of Century 21 and Royal LePage. Granted, they are all trying to pump and primp and pimp the market – that’s their job – but the really distressing part is how it will be reported as “expert” opinion on a commodity being sold to naive first-time buyers.4 X8 n* Y& y0 @& X
% o# m5 b* H9 X+ H, RNo wonder traditional media in Canada, as in the States, is down for the count. So long as newspapers depend so heavily on developers, real estate marketers, furniture stores, electronics marketers and others in the home-frothing business, objectivity is impossible. As I reported a while back, when the country’s biggest newspaper threw its real estate editor overboard for ticking off advertisers with real journalism, the die was cast.
2 _9 ?0 _8 o; {- c: G- D
) ]0 Q1 ^3 ]8 U- y T! tThe future of real estate is mixed at best, definitely troubled and potentially disastrous. The faux Spring market will turn into a bitter summer and a regretful autumn, with sales levels again plunging as it becomes clear this recession is not ending and the river of jobless continues to swell. Subsequent years will only find it worse, for reasons contained in the previous post. Rising mortgage rates alone (a 100% certainty) will imperil a market whose only momentum comes from real estate jingoism and bogus media conferences. After that, demographics and the new energy crisis pretty much guarantee this is the last place average people will make money, and the best place they’ll lose it.
4 v2 W, _, m7 w& |$ R5 f( B- u( v# o
Can you imagine a leading brokerage-paid economist, the managing director of a securities firm and the CEOs of three publicly-traded corporations calling a presser to forecast higher stock prices and urge people – especially novice, first-time investors - to buy in now with 95% leverage?. S( G/ o% H: k$ s% [
: I: t/ m: @" R1 M, B- ?3 LOf course not. That would be illegal.
$ {$ c- {3 K. ]6 d; Y# p) w- b
4 f8 p. n) z4 K7 U) I7 {As this should be.
4 B, b2 E+ ~( E# MJust in - news that isn't.Time is right for first-time homebuyers, housing experts say, G! V$ v$ i6 M" q% K7 ~1 C
By The Canadian Press0 Q& D# R# i/ n4 S4 i3 b# `( I( S7 D
( H$ q4 C0 |) A. V2 T; \2 H1 ^! JTORONTO - Panelists at a BMO real estate conference say there is no doubt that now is a great time for first-time homebuyers. President and CEO of Brookfield Real Estate Services Phil Soper says affordability in many parts of the country is improving for the first time in a long time. He says the housing market has shifted from a seller’s market to a buyer’s market, which is good news for someone looking to buy their first home. And BMO economist Sal Guatieri says the average mortgage payment has fallen one-third or $600 from its peak. He says the average resale price of a home has fallen 14 per cent from its peak and will fall “moderately further” this year.) w' b I% ^6 @# Q6 p: Q9 b
5 L. k9 p7 X% ^4 v! n: tAnd this… and this… and this… and this…. and this…
2 i+ v/ c! d$ N: i7 e* g/ s
3 C& S* _$ l7 k ~) }; \2 ^http://www.greaterfool.ca/2009/04/13/hit-run/ |
|