Style; Fashion Notes

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Italy's cut-price, high-class designer outlets are tourist attractions in their own right. Natasha Bita reports from Florence
( j) Q1 @- Z& i, aWearing a beige figure-hugging dress and Christian Louboutin ankle boots, Scarlett Johansson purrs, "I don't do dam-sel in distress very well. It's hard for me to play a victim," you don't doubt her for a second. Like Angelina Jolie, Jo-hansson is one of a handful of actresses who can convincingly convey a dangerous sex appeal with louboutin high heels, a sense of being able to devour a man while casually filing her nails at the same time. And so it makes perfect sense that she should be cast as the Black Widow, one of the comic-book world's most predatory females who also serve to keep Robert Downey Jr's Tony Stark on his toes in Iron Man 2.  
AS lightning struck, panic gripped the American tourist rifling through racks of cut-price Giorgio Armani evening gowns. "We won't have to leave, will we?" she wailed as emergency lights flickered in the gloom. After all, there are worse places to be trapped in a blackout than Armani's discount outlet in the hills of Tuscany.
In the club of haute couture, last season's fashions used to be as passe as day-old gossip. Once the end-of-season sales were over, leftover stock would be banished from flagship stores to obscure suburban warehouses. But in these belt-tightening times, even the luxury brands have stopped sneering at the idea of offloading their orphaned stock in discount outlets.
Gucci, Armani, Prada, Yves Saint Laurent, Roberto Cavalli, Dolce&Gabbana and Christian Louboutin -- the same labels that cultivate their exclusivity with waiting lists and celebrity endorsements -- have all opened cut-price, high-class factory outlets outside Florence.
The French LVMH empire, too,christian louboutin shoes, is dabbling in discounting, opening the first Italian factory outlets in Tuscany for its brands Christian Louboutin, Celine and Loewe. "There are already lots of tourists travelling in this area, so it's fa-vourable for us," says Cristina Toccafondi, manager of LVMH's Modulo outlet. It is not the quantity of tourists that interests luxury labels so much as the quality -- Japanese, Americans and Brits with an eye for quality, a fetish for labels and wads of heavyweight currency.
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